The Story

neveRland was dreamt up during a time when the world was full of uncertainty and fear, and rather than spending my days in front of a screen, I wanted to do something to infuse a little magic into my life while also putting some goodness into the world.

During fall of 2020

In the height of the global pandemic, my mom was setting the table for dinner one night. She mentioned how she wished she had something colorful to add to the mix, and that’s when it came to me! I’ve always loved color and crafting (and granting wishes), so I told her I’d hand dye some napkins. I loved how they came out and shared some photos with friends and family – before I knew it, I had so many orders for custom dyed napkins. And that’s how neveRland started.

Shortly after that, we transformed an extra room in our house into the neveRland studio and have stayed true to the mission of creating a collection that gives every home and every girl a chic dose of magic and whimsy. neveRland is a place that encourages wonder and dreaming, a place that gives girls the confidence to follow their dreams and a place that spreads the love and magic to children on the other side of the world.

Each neveRland piece is stamped with the signature Angel heart which represents the orphaned children in India, and 20% of neveRland proceeds go to support UNICEF Project Lion.

Oh, and the name?! Well, neveR is Reven spelled backwards and just like me, the collection is about love, laughter, kindness and always chasing your dreams. neveRland is my perfect place – days of endless dreaming and nights of magical wonder. I hope neveRland brings the same dose of joy and happiness into your life as it has in mine.

Live fiercely. Love hard. Laugh often. Be kind. Dream freely. Believe in magic. Be courageously wild. Dance with your whole heart. Spread kindness. Always wonder.

Xoxo,
neveR (aka Reven)
9 year old founder x creative director x new yorker